In 2018, the SPCA rolled out a program on the local level to address senior dog rescue. The purpose of this project was to create a character and color palette that complements the Friends of Muttville logo for visuals for the website and events. 
The illustration style is fun and clean so the "hero" compliments the goal of adopting loveable, older dogs. The color scheme was kept to a minimum and could easily change to black & white when necessary.